Blue Marlin Tackle of Hong Kong has agreed to a distribution deal for North, Central and South America with Ardent Tackle LLC of Macon, MO. Ardent Tackle LLC President and CEO Michael J. Brooks said, “It was determined that there could be a significant mutual benefit in a business relationship between our two companies. After extensive sales and market analysis we executed an agreement making Ardent Tackle LLC the exclusive sales agent and distributor for Blue Marlin in North, Central and South America.”

Brooks added “Blue Marlin will receive a strong sales and marketing effort behind its product line in the Americas in addition to logistics support that will include inventory management, warehousing and direct shipping capacity to dealers. Blue Marlin’s products will be sold to saltwater dealers through Ardent’s direct sales personnel who are geographically located to service the North American coastal industry.”

Ardent will introduce and promote the Blue Marlin brand at key saltwater shows in the US beginning with ICAST in Orlando, FL. The Blue Marlin portfolio has developed over time into a full line of trolling, casting and spinning reels and rods for inshore and offshore use. In addition it has an innovative line of gaffs, harpoons, fighting belts, tools and lures. The quality of its products is impressive and prices are competitive. Both companies recognize the opportunity and also the effort it will take to successfully launch the Blue Marlinbrand into the Americas.

For Media & Dealer inquiries please contact Ardent V.P. Sales David Duncan at [email protected]


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