FTR‘s motley crew of editors convened this week to discuss our favorite headlines from 2015. You’ve already heard from Managing Editor Ken Duke and Digital Editor Joe Sills. We asked Senior Editor Ken Cook to delve into the vaults of his FTR memory banks and hand pick segments from this year’s publications that stand out to him among the pack. These are his picks:

While all of our content is relevant, readable and useful to the audience we serve, my picks are:

What’s Hot Where (Polly Dean). This is fresh material from issue to issue and it is the first stop for many of our readers. Though a manufacturer may not have product distribution in the northwest, for example, they want to know what is selling there. It is first class content.

Buyer’s Guide (November-December FTR). This directory has become a “must-keep” reference tool for the entire industry. It’s content cannot be found in any other location. Serves the needs of all readers.  

State of the Sportfishing Industry (July FTR). A comprehensive overview of the industry not found in other media. I have the honor of collaborating with Southwick on its content. 

Tackle’s Top Five (Online E-Newsletter). Well-selected, newsy topics provocatively presented. A must-read collection. Sills and Duke prepare topics and supporting copy and visuals. 

About The Author

Ken Cook

Ken is a Senior Editor of Fishing Tackle Retailer and also writes a twice-monthly outdoor column for five south Georgia weekly newspapers in his home state. He is a life-long, avid fresh and saltwater angler and hunter. Before taking up outdoor writing, he spent over 30 years in consumer marketing and advertising. Ken holds two degrees in journalism and communications and is an active member of POMA, SEOPA and serves on the ASA Communications Committee.

Related Posts

Leave a Reply